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A
Foundation of Excellence |
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Taken as a whole, the Founders' Fundamentals and Values
constitute a Foundation for Excellence. Through the awareness
of these fundamentals and values, Amway Distributors and
staff can partner at the highest levels and build upon
our success in the coming years.
Vision & Mission
Our Vision
Helping people live better lives.
Our Mission
Through the partnering of Distributors, Employees, and
the Founding Families and the support of quality products
and service, we offer all people the opportunity to
achieve their goals through the Amway Sales and Marketing
Plan.
The Founders'
Fundamentals
The Founders' Fundamentals are the principles upon
which Amway co-founders, Rich DeVos and Jay Van Andel
built the Amway business and which we believe constitute
a sound foundation for a meaningful life.
Freedom
Freedom is our natural state and the most conducive environment
in which we live, work, achieve and grow. It allows for
our belief in God and for the opportunity to build a meaningful,
purposeful life. The Amway business recognises, supports,
and expands our freedom, which is both personal and economic.
Thus it is our responsibility to ensure, protect, and
sustain our freedom.
| "There
are rare and uncommon freedoms that only a few individuals
enjoy. These are the freedom to be what one wishes
to be. To live where one wishes to live. To support
the causes one believes in. To explore the full
and exciting range of one's potential. Not many
people ever experience that kind of freedom. It's
rare, uncommon freedom which must be earned, and
it's the result of one's own individual effort and
vision." JAY VAN
ANDEL |
| "We
never looked at poverty as a class where you have
to stay. We looked at it as a stage you pass through,
and we just chose not to stay there. We moved through
it, and went on. That's the freedom you have - that
you can move beyond where you are."
RICH DEVOS |
Family
The family is our primary social structure, providing
love and nurturing, heritage and legacy. The family provides
us with a consistent set of values and a framework for
growth and the ability to thrive as individuals. The Amway
business respects and supports the family, as evidenced
by the prominence of "family" in Amway Distributorships.
| "Of
course, you have an Amway family as well, and it
is such an important key to this business. With
Amway, you have the whole support mechanism of your
Distributor organisation, uplines and downlines,
who are your cheerleaders, and who are family, too"
RICH DEVOS |
Hope
Hope gives us the power to transform our lives in positive
ways. It is a force that allows us to envision dreams,
establish goals and achieve great things. By offering
hope, we open windows of possibility for others, and it
is why Amway speaks so meaningfully to the needs of people
around the world.
| "Our
goals must be to make sure the lonely and the frustrated
and the scared have that sense of hope and security
that we can bring them. That's why you are here.
That's what we are all about." RICH
DEVOS |
"You're
involved in this business because you have hope.
In fact, you already may have achieved a dream and
reached the top of one hill. I hope you continue
to look beyond the valleys and on to the higher
mountains that you can climb in this business. I
hope you will continue to help others climb with
you."
JAY VAN ANDEL |
Reward
Reward involves the shared action of giving and receiving.
Reward helps us grow either as the giver or the recipient,
and there are many ways we are rewarded. At the most basic,
it is to be acknowledged and loved as a person. To be
rewarded also means to be recognised for one's commitments,
valued for one's contributions, and compensated for one's
efforts. Reward helps productivity to flourish by providing
both a closure for one action and an impetus for a new
action. Reward is integral to the Amway business as we
help each other grow as people and as entrepreneurs.
| "For
many people who come through this business, the
rewards will not be in the Sales and Marketing Plan.
The rewards will be in how you impact their life
… and how they go out with a whole new attitude
… and their sense of worth. That's one of
the greatest rewards you'll ever get."
RICH DEVOS |
| "We've
learned that Amway principles translate into many
languages and transcend many cultures. Being rewarded
in proportion to how much you do is a universal
language for people around the world."
JAY VAN ANDEL |
The Values
These are the essential and enduring standards, not to
be compromised, by which we operate the Amway business.
Partnership
Amway is built on the concept of partnership, beginning
with the partnership between our founders. The partnership
that exists among the Founding Families, Distributors
and Employees is our most prized possession. We always
try to do what is the long-term best interest for our
partners, in a manner, which increases trust and confidence.
The success of Amway will reward all who have contributed
to its success.
Integrity
Integrity is essential to our business success. We do
what is right, not just whatever 'works'. Amway's success
is measured not only in economic terms, but by the respect,
trust and credibility we earn.
Personal Worth
We acknowledge, the uniqueness created in each individual.
Every person is worthy of respect, and deserves fair
treatment and the opportunity to succeed to the fullest
extent of his or her potential.
Achievements
We are builders and encouragers. We strive for excellence
in all we do. Our focus is on continuous improvement,
progress and achievement of individual and group goals.
We anticipate change, respond swiftly to it, take action
to get the job done, and gain from our experiences.
We encourage creativity and innovation.
Personal Responsibility
Each individual is responsible and accountable for achieving
personal goals, as well as giving 100 percent effort
in helping achieve corporate or team goals. By helping
people help themselves, we further the potential for
individual and shared success. We also have a responsibility
to be good citizens in the communities where we live
and work.
Free Enterprise
We are proud advocates of freedom and free enterprise.
Human economic advancement is clearly proven to be best
achieved in a free market economy.
| "A
world-class organisation draws, its strength, its
stability, its spirit, and its success, by living
its values. By doing what it says and by doing what
is right." RICH
DEVOS |
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