News Release

ARTISTRY Introduces Fall Collection 2003

Petaling Jaya, 22 October 2003 – Artistry the renowned skincare and cosmetics brand from Amway, has introduced 10 beautiful new shades for eyes, lips and nails under its Fall Collection 2003.

Try out the Effortless Eye Pencils, a double-ended eye colour and matching kohl eyeliner. Available in four beautiful shades, they deliver two products in one package for the ultimate convenience. These fabulous pencils are created with a creamy formula that won’t tug or pull at the sensitive eye area. Use “Moonlight” to achieve a dramatic look, “Bronze” for a natural look, whilst for a more feminine feel and understated eyes, try “Silver Moss” or “Charmed”.

This fall, lips are kept simple and soft in sheer neutral tones with more shimmer and gloss. There are 3 new shades for you to chose from the Sheer Lipstick range. Your lips will simply love the pink of “Sheer Valentino”, the bronze of “Sheer Mesmerize” and the purplish tone of “Sheer Serenade”. Enhanced with UV protectants and moisturisers, this lipstick contains SPF 15 to protect your lips from the harmful UV radiation and is packaged in a chic champagne gold casing.

The 3 new Nail Colours of “Bronze Dusk”, “Frivolous” and “Moonlight Contemporary” are coordinated with the eye and lip colours to pull your desired look together. Smooth and shape your nails, then brush on 2 coats for that finishing touch.

According to Paul Yee, General Manager (Operations), Amway (Malaysia) Sdn. Bhd.: “Artistry is a premium brand of contemporary cosmetics and to capture the season’s latest trends in colours, Artistry has introduced the Fall Collection 2003. From luscious pinks to sultry purples, eye grabbing bronzes and smoky greys, there is bound to be an Artistry look and colour that’s just right for the Malaysian woman.”

Artistry’s Fall Collection 2003 range is available through authorised Amway distributors nationwide or you can call Amway (Malaysia) Sdn. Bhd. at (03) 7955 5222.

About Artistry
Artistry is one of the world’s five largest-selling prestige brands of skincare and colour cosmetics (based on Euromonitor International Study of Year 2002: Estimated Global Retail Sales). All Artistry products are dermatologically and allergy tested making them safe for all skin types. The Artistry range has two categories, namely skincare and colour cosmetics. Artistry’s performance-driven products are founded on leading-edge technology, feature functional ingredients and provide measurable benefits.Artistry products can be obtained from authorised Amway distributors or call (03) 7955 5222. For more on Artistry, visit www.amway2u.com.