Petaling Jaya, 11 August 2003 - Clear and radiant complexion is every woman’s ideal of beauty. For centuries, women have tried a range of ingredients to help them improve skin clarity and brilliance. Amway, who had earlier introduced a holistic approach to skin lightening through the ARTISTRY Pure White line, has added a new product -- ARTISTRY Pure White Masque -- to complete the range.

Pure White Masque aids the skin's natural exfoliation process, refreshing and renewing the skin to help it become more receptive to the effects of other Pure White products. With natural exfoliation beads that are so gentle on the skin, the vitamin C rich Pure White Masque effectively removes dead skin cells to leave skin fresher looking and more alive.

The Masque which has an-all natural blend of bear berry, lemon and cucumber extracts and NUTRILITE Acerola Cherry Compound also helps achieve a youthful and radiant complexion. Skin is hydrated, feels smooth and soft after use due to the Masque's luxurious moisturizing formulation.

Other products in the ARTISTRY holistic approach to skin lightening are Pure White Cleanser, Pure White Toner, Pure White Moisturiser SPF 15, Whitening Essence and Pure White Spot Treatment SPF15. Together with the newly launched Pure White Masque, this complete line-up of lightening products helps to prevent hyperpigmentation which is common among Asian women, treat skin to gently lighten and clarify it, and protect it from further discolouration. What you can get from using these products is a more even skin colour and tone while skin is restored to its natural radiant health.

The ARTISTRY Pure White range of products is available through authorised Amway distributors nationwide or call (03) 7955 5222.

About Amway
Amway (Malaysia) Sdn Bhd, a wholly-owned subsidiary of Amway (Malaysia) Holdings Berhad is one of the leading direct selling company in Malaysia. The company, which began operations in 1976, offers a wide range of meaningfully differentiated quality products under its five core product lines namely Nutrition and Wellness (NUTRILITE vitamins and dietary supplements), Skin Care & Cosmetics (ARTISTRY skin care and cosmetic products), Personal Care (including oral care, toiletries and hair care products) Home Care (including laundry and car care products and household cleaners); and Home Tech (including water treatment system and cookware). In addition, the company’s PERSONAL SHOPPERS Catalogue offers locally sourced and manufactured consumer products, from food and beverage to watches, garments, personal accessories and household appliances.