Kuala Lumpur, 28 October 2003 – Nutrilite™, the leading global brand of vitamin, mineral and dietary supplements*, conducted a series of brand information and training workshops aimed at bringing alive the knowledge and experience behind the brand. Themed the Nutrilite™ Mini Brand Experience (MBE), the event was held over five consecutive days at the Putra World Trade Centre.

Speaking to the local media at a briefing, Bill Dombrowski, Manager of Brand Experiences for Amway Corporation, said the local event was a scaled-down version of the Nutrilite™ Brand Experience that takes place at the Nutrilite Health Institute in Buena Park, California regularly over a 3-day period, whereby participants are given the opportunity to enhance their knowledge of the products.

"Nutrilite™ really has two firsts. Firstly, it is the leading global brand of vitamins, minerals and dietary supplements. Secondly, it is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms," said Dombrowski.

"This allows us to ensure the quality of a Nutrilite™ product in every aspect starting from the seed to its serving. This is a testimony of the brand's commitment to product quality and safety," he said.

Added Dombrowski: "Wherever Nutrilite™ supplements are sold, we ensure the compliance with local requirements governing their sale. At every step of the way, Nutrilite™'s quality and value are built into these products."

In addition, the Brand Experience also strengthened the brand's philosophy of health and wellness among the participants.

According to Paul Yee, General Manager (Operations) of Amway (Malaysia) Sdn Bhd, Nutrilite™ is one of the core brands distributed by the direct selling pioneer.

"We believe it is important to fully equip the participants so they can become better brand ambassadors for Nutrilite™. Especially for a core brand like Nutrilite™, it is essential that product knowledge and a good understanding of the brand's essence and philosophy is internalised. Ultimately, all parties including the end consumers will benefit," said Yee.

The Nutrilite™ Mini Brand Experience began from 24 - 28 October with five sessions per day. Each session incorporated five zones. Zone 1 initiated the participants on the 70-year history of Nutrilite™. Zone 2 brought the 'Best of Nature, Best of Science' philosophy behind the manufacturing and farm experience at Buena Park. This is an important step in the manufacturing process to be showcased as the uniqueness of Nutrilite™ products stem from plant concentrates, which enhances nutrition and wellness by providing phytonutrients in addition to vitamins and minerals.

Zone 3 took the participants through a health assessment exercise where they were able to determine their health level. Zone 4 had them learning exercise tips, which will help them obtain optimal health.

Zone 5 gelled together everything the participants had learnt and experienced, helping them see the big picture and the things they can accomplish with optimal health.

*according to a survey by Euromonitor International

About Nutrilite™
Since 1934, Nutrilite™ vitamins and food supplements have set the industry standard for quality and innovation. To date, Nutrilite™ is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farm. It also practices organic farming techniques and stringent processing standards to carefully grow and extract nature's most beneficial nutrients.

Nutrilite™ products are distributed in over 50 markets worldwide. The products are compliant to Good Manufacturing Practices (GMP) and are certified as Halal by the Islamic Food and Nutrition Council of America (IFANCA), which is recognised by Jabatan Kemajuan Islam Malaysia (JAKIM). For more information, log on to www.nutrilite.com.

About Amway
Amway (Malaysia) Sdn Bhd, a wholly-owned subsidiary of Amway (Malaysia) Holdings Berhad is one of the leading direct selling company in Malaysia. The company, which began operations in 1976, offers a wide range of meaningfully differentiated quality products under its five core product lines namely Nutrition and Wellness (Nutrilite™ vitamins and dietary supplements), Skin Care & Cosmetics (Artistry skin care and cosmetic products), Personal Care (including oral care, toiletries and hair care products) Home Care (including laundry and car care products and household cleaners)' and Home Tech (including water treatment system and cookware). In addition, the company's PERSONAL SHOPPERS catalogue offers locally sourced and manufactured consumer products, from food and beverage to watches, garments, personal accessories and household appliances. For more information, log on to www.amway.com.