Petaling Jaya, August 29, 2003 - Senior Research Scientist in the Artistry Global Product Development Group, James Mayne (Jim), revealed that Artistry’s Time Defiance™ Defense Complex 3.0 is the first and only anti-aging complex to combat free radical activities at all three stages in prematurely aged skin.

Time Defiance™ is the range of anti-aging products grouped under the Artistry skincare category. Jim, who is fondly known as the “Father of Time Defiance™”, is the creator of the Time Defiance™ range, where he led a team of 17 scientists and technicians on the project, which included the discovery of the patent-pending Defense Complex 3.0.

Speaking at a media briefing on how Artistry's Time Defiance™ can “stop aging where it starts”, Jim said: “This is the first anti-oxidant complex designed to neutralize free radicals at each stage of their damaging chain reaction. It provides 10 hours of continuous antioxidant protection. This advanced formula helps skin look and feel younger.”

All Time Defiance™ products contain unique wrinkle-fighting ingredients, along with Defense Complex 3.0, Amway’s exclusive antioxidant complex designed to neutralize free radicals at all three stages of damage.

According to Jim: “Prematurely aged skin is caused by free radicals and skin stresses. Free radical is an out-of-control molecule that floats in the air. It is formed when common molecules such as oxygen or water absorb excess energy. Sources of excess energy are ultraviolet radiation (sunlight), cigarette smoke, stress and pollution. When a molecule absorbs this excess “free energy” it becomes aggressive and seeks to pass on its excess energy to another molecule to return to its normal state.

“When the free radicals pass their excess energy on to many types of molecules in the skin, it triggers a chain reaction within the skin. When our natural protection is overwhelmed by excessive free radical attack, the skin gets inflamed (suffer damages) and over time, this leads to the breakdown in our skin structure. Skin becomes stiffer and less flexible, leading to fine lines and wrinkles and a gradual loss of firmness and elasticity.”

There are currently four Time Defiance™ products with Defense Complex 3.0 that are available in Malaysia. The Daytime Protection Crème SPF 15 and the Hydroplenish Foundation are suitable for all skin types, Nighttime Renewal Lotion is for normal to oily skin while those with normal to dry skin would benefit from using the Nighttime Renewal Crème.

Jim described signs of aging to be fine lines, deepening wrinkles, dullness or even roughness. “Users can generally experience improvements like fine lines and wrinkles fading away after about 12 weeks of use. What is happening is, these products are fighting the signs of aging on two levels -- the current appearance of wrinkles and the long term damaging effect of free radicals,” he pointed out.

Jim has over 25 years’ experience developing the world-class Artistry skincare products. Some of his other accomplishments include the development of Hydrolipid Matrix, Advanced Daily Eye Crème, Alpha Hydroxy Serum Plus and most recently, the Replenishing Eye Crème with a patent-pending complex of soothing ingredients for the delicate eye area.

Jim has been nominated for the Amway R & D Creativity Award eight times. He received the R & D Creativity Award in 2000 for the development of the Time Defiance™ product line.

In closing, Jim once again reiterated how Time Defiance™ benefits users. “We have done extensive clinical studies that have proven that Time Defiance™ restores and repairs prematurely aging skin as well as protects younger skin.”

In Malaysia, Artistry products are available from authorised distributors of direct selling leader, Amway (Malaysia) Sdn Bhd.

This is Jim’s first trip to Malaysia. In conjunction with his visit, Amway has organized a first of its kind rally where the scientist will speak on the R & D leading to the development of the Time Defiance products. The rallies have been organised in Penang, Ipoh, Johor Bahru, Kota Kinabalu, Kuching and Kuala Lumpur between August 26 and September 4, 2003.

At the rallies, Jim will meet with Amway distributors and present on:

• the uniqueness of the patent-pending Defense Complex 3.0
  
• the history, research and development of Time Defiance™
  
• details on the awards, research results and clinical tests done todate
  
• how to incorporate Time Defiance™ products with the basic skincare systems

About Artistry
Artistry is one of the world’s five largest-selling prestige brands of skincare and colour cosmetics (based on Euromonitor International Study of Year 2002: Estimated Global Retail Sales). All Artistry products are dermatologically and allergy tested making them safe for all skin types. The Artistry range has two categories, namely skincare and colour cosmetics. Artistry’s performance-driven products are founded on leading-edge technology, feature functional ingredients and provide measurable benefits.Artistry products can be obtained from authorised Amway distributors or call (03) 7955 5222. For more on Artistry, visit www.amway2u.com.