Kuala Lumpur, 1 June 2004 - Artistry™ today launched its latest innovation, the Time Defiance™ Intensive Repair Serum, a product that is powered by the advanced new technology of Deep Night Action Complex which is the breakthrough science behind the performance.

The Deep Night Action Complex, which contains the four key ingredients of Ultrsomes, Vitamin C Derivative, Licorice Root Extract and Alpinia Leaf Extract, will assist the repair mechanism in our body, including skin cells, over 14 consecutive nights of use. After 14 nights, the skin cells will be equipped to continue repairing and renewing themselves.

The Ultrasomes is a potent, restorative enzyme based on the natural recovery system found in marine algae. Algae floats on the surface of the ocean and is constantly exposed to the damaging effects of UV light from the sun. Yet, algae not only survive, but they actually flourish by developing an enhanced enzyme recovery system called T4 Endonuclease which protects them. Scientists at Artistry™ have bio-engineered an enzyme extract called Micrococcus Lysate which contains T4 Endonuclease, into Ultrasomes to help repair and restore DNA damage.

Apart from the Deep Night Action Complex, the IRS is unique because of its highly concentrated essence which contains a matrix of 32 specialised ingredients.

According to Paul Yee, General Manager of Operations, Amway (Malaysia) Sdn Bhd, “Time Defiance™ Intensive Repair Serum, the latest offering from the Artistry™ range of skincare products, doesn’t have any pretensions. Simple in its packaging, unassuming in nature, the Intensive Repair Serum or IRS in short, promises to repair the appearance of aging in 14 nights.”

Amway markets the Time Defiance™ Intensive Repair Serum through its network of distributors.

Added Yee, “Artistry™ enjoys a worldwide reputation because of our Hallmark of Excellence in formula integrity, start-to-finish development and production, high-tech approach and last but not least, safety and simplicity. In fact, Artistry™ is one of the few cosmetic companies in the world with its own manufacturing plant which helps to retain control over quality and hygiene.”

Artistry™ Time Defiance™ Intensive Repair Serum comes in a box of 14 vials and is required to be used only once every three months. It is exclusively sold through Amway distributors. For further information, members of the public may log on to Amway’s website www.amway2u.com or call Amway’s office at 7955 5222.

About Artistry™
Artistry is one of the world’s five largest-selling prestige brands of skincare and colour cosmetics (based on Euromonitor International Study of Year 2002: Estimated Global Retail Sales). All Artistry products are dermatologically and allergy tested making them safe for all skin types. The Artistry range has two categories, namely skincare and colour cosmetics. Artistry’s performance-driven products are founded on leading-edge technology, feature functional ingredients and provide measurable benefits.Artistry products can be obtained from authorised Amway distributors or call (03) 7955 5222. For more on Artistry, visit www.amway2u.com.

About Amway
Amway (Malaysia) Sdn Bhd, a wholly owned subsidiary of Amway (Malaysia) Holdings Berhad is the leading direct selling company in Malaysia. The company, which began operations in 1976, offers a wide range of meaningfully differentiated quality products under its five core product lines namely Nutrition and Wellness (NUTRILITE vitamins and dietary supplements), Skin Care & Cosmetics (ARTISTRY skin care and cosmetic products), Personal Care (including oral care, toiletries and hair care products) Home Care (including laundry and car care products and household cleaners); and Home Tech (including water treatment system and cookware). In addition, the company’s PERSONAL SHOPPERS Catalogue offers locally sourced and manufactured consumer products, from food and beverage to watches, garments, personal accessories and household appliances.