Kuala Lumpur, 9 March 2004 – Over 1,200 participants in Penang recently went through a 3-hour programme to discover how to achieve optimal health and enjoy life to the fullest. Themed the Nutrilite™ Experience, the programme was in response to overwhelming demand to a similar activity held in Kuala Lumpur in October 2003.

Nutrilite™, the leading global brand of vitamin, mineral and dietary supplements, organized the follow-up Nutrilite™ Experience from 28th February to 1st March 2004. The programme was aimed to bring alive Nutrilite™’s vision of optimal health, which is achieved through good nutrition, regular exercise, adequate rest, positive mental attitudes and proper hydration. Participants were given the opportunity to participate in comprehensive health and nutritional assessments to discover their state of fitness, talk to scientists and trainers on the benefits of health supplements and to gain a better understanding of the Nutrilite™ brand and the science behind it.


According to Paul Yee, General Manager (Operations) of Amway (Malaysia) Sdn. Bhd., “The Nutrilite™ Experience has proven to be an excellent way to communicate the brand’s commitment to health and wellness. We received many requests from participants who were not able to attend the Nutrilite™ Experience in Kuala Lumpur to hold one in Penang. To date, the response has been incredible!”

Nutrilite™ is one of the core brands distributed by Amway Malaysia and for the past 70 years, Nutrilite™ has set the industry standard for quality and innovation. To date, it is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms.

As a majority of the participants are also brand ambassadors for Nutrilite™ who often counsel their friends and family on the correct dietary intake, the Nutrilite™ Experience also successfully strengthened participants’ knowledge on products from Nutrilite™.

“Recognizing that many people today lead busy lives and rarely take the time to examine their own health or lifestyle, it is critical that brand ambassadors for Nutrilite™ are equipped with the necessary knowledge to advise and counsel others accurately on how to achieve optimal health. After all, your body has to last a lifetime,” said Yee.

The Nutrilite™ Experience consisted of four 3-hour sessions each day. Each session incorporated five zones. Zone 1 initiated the participants on the 70-year history of Nutrilite™. Zone 2 brought on the ‘Best of Nature, Best of Science’ philosophy behind the manufacturing and farm experience at Buena Park. Zone 3 took the participants through a health assessment exercise where they were able to determine their health level. Zone 4 had them learning exercise tips, which will help them obtain optimal health. Zone 5 gelled together everything the participants had learnt and experienced, helping them see the big picture and the things they can accomplish with optimal health.

Said Puan Norazah Kamaruddin, who attended the Nutrilite™ Experience, “I truly appreciate the knowledge I gained from the Nutrilite™ Experience. Nothing in this world is more precious than my health, yet it is a gift that I take for granted.”

Mr. Vellasamy Pitchai agreed, adding that “The Nutrilite™ Experience has motivated me to take charge of my life by becoming aware of harmful habits and to eliminate them. I look forward to including more healthful habits that I learned in the programme towards building a healthier, more enjoyable life.”

Also present in the Nutrilite™ Experience was Ms Diane Paetz, renowned fitness instructor and a member of the Wellness Team at Nutrilite Products in Buena Park, California, who shared her enthusiasm, knowledge and experience with those who desire to develop or maintain a healthy active lifestyle. During her brief stay in Penang, she advised participants on fitness testing and programming, coordinated fitness classes and lectured on various topics of health and wellness.

About Nutrilite™
Since 1934, Nutrilite™ vitamins and food supplements have set the industry standard for quality and innovation. To date, Nutrilite™ is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farm. It also practices organic farming techniques and stringent processing standards to carefully grow and extract nature’s most beneficial nutrients.

Nutrilite™ products are distributed in over 50 markets worldwide. The products are compliant to Good Manufacturing Practices (GMP) and are certified as Halal by the Islamic Food and Nutrition Council of America (IFANCA), which is recognised by Jabatan Kemajuan Islam Malaysia (JAKIM). For more information, log on to www.nutrilite.com.

About Amway
Amway (Malaysia) Sdn Bhd, a wholly-owned subsidiary of Amway (Malaysia) Holdings Berhad is one of the leading direct selling companies in Malaysia. The company, which began operations in 1976, offers a wide range of meaningfully differentiated quality products under its five core product lines namely Nutrition and Wellness (Nutrilite™ vitamins and dietary supplements), Skin Care & Cosmetics (Artistry skin care and cosmetic products), Personal Care (including oral care, toiletries and hair care products) Home Care (including laundry and car care products and household cleaners)’ and Home Tech (including water treatment system and cookware). In addition, the company’s PERSONAL SHOPPERS catalogue offers locally sourced and manufactured consumer products, from food and beverage to watches, garments, personal accessories and household appliances. For more information, log on to www.amway2u.com.