Petaling Jaya, January 7, 2005 - Main Board-listed Amway (Malaysia) Holdings Berhad (Amway) attributed strong sales revenue for its Fiscal Year 2004 to several key initiatives which helped the leading direct selling company close the year on a record high of RM456.4 million.

The initiatives included aggressive new product introductions and promotions, enhancing its Sales Incentive Programmes for distributors, expanding its information technology capabilities, extending its reach by opening two new regional distribution centers in Sibu and Melaka as well as launching an unprecedented three-year brand-building campaign for one of its power brands called NUTRILITE™.

"As a result of these initiatives, we saw growth in many areas of the business," reported Amway's Chairman, Tan Sri Datuk Ahmad Farouk in the company's Annual Report.

While Tan Sri Ahmad cautioned that the investments behind these initiatives will put pressure on the company's operating expenses, he reiterated that these were necessary measures to defend the company's market share and to counter the country's anticipated slower economic growth next year.

"To weather that, Amway will carry on with the initiatives that were introduced in Fiscal Year 2004 with the ultimate aim of supporting sales growth," wrote Tan Sri Ahmad.

"By developing better infrastructures, adding new features to amway2u.com, creating higher visibility for key brands and establishing a larger physical presence, Amway hopes to provide Distributors a greater edge to compete in a very competitive environment."