Kuala Lumpur, 3 June 2005 - Main Board-listed Amway (Malaysia) Holdings Berhad (Amway) recently kicked off a brand-building campaign to increase the level of awareness and recognition for its prestige skin care and cosmetics brand, ARTISTRY^TM. The company is planning to invest up to RM8 million in advertising and promotions over a three-year period starting from its current financial year ending August 2005 to elevate recognition of its ARTISTRY^TM skin care and cosmetics brand amongst Malaysian women.

The ARTISTRY^TM brand is one of five core business lines in Amway's stable of meaningfully differentiated products. ARTISTRY^TM was first introduced in the United States in 1968 and is sold exclusively through Amway distributors. In Malaysia, ARTISTRY^TM was one of Amway's pioneer brands when the company was established in 1976.

The brand offers a range of high quality, technologically advanced skincare products and contemporary colour cosmetics. These products are manufactured by Access Business Group LLC, Amway Corporation's sister company, the parent company of Amway. Today, ARTISTRY^TM is available in more than 80 countries and territories where Amway operates.

According to Low Han Kee, Amway's Managing Director: "ARTISTRY^TM has been part of the Amway range of products for as long as the Amway name has been in Malaysia since 1976. Over the years, we have built a strong and loyal base of distributors and customers who have been spreading the ARTISTRY^TM appeal through word of mouth and personal testimonies. Clearly, Amway distributors became the driving force behind the sale of ARTISTRY^TM."

In explaining the rationale behind the unprecedented brand building campaign, Low added that he believes that the timing is right to raise ARTISTRY^TM's profile to create greater awareness for the brand.

"Our objective is to make ARTISTRY^TM a well-known skin care and cosmetics brand amongst Malaysians and to make the brand's efficacy and qualities the catalyst for more women to embrace the brand," continued Low.

The brand building campaign kicks off with the high-profile sponsorship of a critically-acclaimed contemporary dance musical called Wild Zebra. The Shanghai-based troupe of 80 dancers will be holding 11 performances from 29 July 2005 to 3 August 2005 at Istana Budaya, Kuala Lumpur.

"The sponsorship of Wild Zebra will be the launch pad for the campaign which will subsequently see the rollout of an integrated promotional effort incorporating advertising, editorial and public relations for the ARTISTRY^TM brand," explained Low.

The investment behind ARTISTRY^TM also reflects the direct selling leader's commitment to supporting the retailing efforts of its 161,000 strong core distributor force. This campaign follows in the footsteps of the brand building campaign for Nutrilite, launched in May 2004 involving an investment of RM10 million for over three fiscal years beginning fiscal year 2004.

About ARTISTRY^TM
ARTISTRY^TM is the prestige range of facial skincare and colour cosmetics sold through Amway's direct selling model in more than 80 countries and territories worldwide. ARTISTRY^TM's performance-driven products are founded on leading-edge technology, feature functional ingredients and provide measurable benefits. All ARTISTRY^TM products are dermatologically and allergy tested making them safe for all skin types. ARTISTRY^TM products can be obtained exclusively from authorised Amway distributors or call (03) 7964 5222. The brand's high-quality products, combined with personalised service and competitive prices, makes ARTISTRY^TM one of the most popular beauty brands globally. For more on ARTISTRY^TM, visit www.amway2u.com.