Petaling Jaya, 26th July 2005 - ARTISTRY™ the prestige skin care and cosmetics brand from Amway, introduces two new products under its whitening skin care range, Pure White. The Pure White Moisture Cleanser and Pure White Crème are designed for drier skin types to boost the skin's moisturisation level for fairer and more hydrated complexion.

The Pure White Moisture Cleanser is an extremely gentle, white foaming paste cleanser that conditions the skin as it cleanses. Mild amino acid based surfactants effectively removes pore clogging dirt and light make up without drying out the skin while the Natural Moisturising Factors (NMFs) and Akebia Extract naturally moisturises the skin and promotes the skin' synthesis of NMFs. Dry, taut skin are a thing of the past as the cleanser is rich in emollients leaving skin clean and moist after each wash.

The Pure White Crème is a very light textured, non greasy creme that boosts skin moisturisation and protects the skin's moisture barrier for up to eight hours. The exclusive Black Cohosh and Asparagus extracts function to lighten the skin whilst the bitter orange peel extract acts as an antioxidant helping skin maintain its youthful appearance.

Both the Moisture Cleanser and Crème contain the exclusive ARTISTRY™ Hydrolipid Matrix which protects and restores the skin's natural moisture balance and Vitamin C derivatives that functions as a skin brightener and lightener.

According to Paul Yee, General Manager, Amway (Malaysia) Sdn. Bhd.: "Artistry users have long enjoyed the skin lightening benefits of the ARTISTRY™ Pure White System which advocates a holistic skin-whitening approach. Thus, products in the Pure White System work synergistically to prevent, protect and treat the skin. With the introduction of the Pure White Moisture Cleanser and Pure White Crème, users with drier skin will find these products, exciting additions to their whitening regime."

ARTISTRY™'s Pure White Moisture Cleanser (125 gm) and Pure White Crème (50ml) are allergy and dermatologically tested and non-comedogenic, thus safe for all skin types including sensitive skin. The moisture cleanser and crème are available from 1 July 2005 exclusively through Amway distributors nationwide. Both products are identically priced at RM119.00 (PM) and RM125.00 (EM) each. For more details on these new Pure White products or ARTISTRY™, log on to www.amway2u.com or call Amway (Malaysia) Sdn. Bhd. at (03) 7964 5222.