PETALING JAYA, 30 November 2005 - Times are changing. Men today are becoming increasingly aware of the importance of maintaining their personal appearance and just like women, they are beginning to invest more time and money on personal grooming and skincare as a pathway to greater confidence and success. This was revealed at a media briefing session organized by leading direct selling company, Amway (Malaysia) Sdn Bhd (Amway) in conjunction with the launch of its new skincare range for men, TOLSOM™.

Living in fast-paced times, there are many inescapable elements working against the skin – pollution, sun, wind and stress. Environmental elements aside, men have oilier skin and significantly larger pores than women do, which means that it’s more prone to clogged pores and breakouts. Added to that is the fact that as skin ages, it loses its elasticity, hence causing wrinkles to define the face. How then can breakouts and wrinkles be prevented before they hit? As experts will tell you, a bar of soap is not the answer to great-looking skin...

Recognising the need to help men achieve healthier-looking skin, the TOLSOM™ Skin Care range for Men was launched by Amway recently. The launch culminated in the "Grooming For Confidence" skin care demonstration by Amway's Training Manager and skin care expert Noor Jumaatun bt. Dato' Haji S. Roomai Noor who shared her expertise on establishing a proper skin care regimen for men

"Personal appearance plays a bigger role in the business world than it has before as it sends a powerful message about who you are," said Noor Jumaatun. "Men today are becoming aware that healthy-looking skin gives them the added confidence to perform well in the workplace and it takes more than just reaching out for a bar of soap to achieve it. In addition, our products ensure that men receive daily skin care nutrients and protection necessary to keep them feeling great and confident for that winning edge," she continued.

The TOLSOM™ skin care range features a high-performance Skin Care System containing the exclusive T-10 Complex, a unique mixture combining eight moisturizers, two oil controlling ingredients and skin soothing extracts. Quick, simple and effective, the system has been clinically proven to reduce dryness and decrease roughness of skin that commonly affects men.

Clinical studies conducted in the United States on Asian/Caucasian men have proven that after just 4 weeks of using the TOLSOM™ Skin Care System, there was a 91% improvement in skin clarity, 88% improvement in skin dryness, 75% fewer nicks and cuts, 73% reduction in ingrown hairs and a 48% improvement in skin smoothness.

The TOLSOM™ Skin Care System focuses on three easy steps to boost the skin's resilience against the elements that damage the skin - Wash, Shave and Protect. The skin care line includes four skin care products:

The TOLSOM™ Facial Cleansing Foam is pH-balanced and contains spherical micro scrub beads with vitamin E that thoroughly removes dirt and oil from the skin. Daily cleansing significantly helps to reduce the possibility of breakouts and blemishes while keeping the skin moisturized and preparing it for a closer and easier shave.

Following that is the TOLSOM™ Shave Gel that transforms into a long-lasting foam when applied to skin. The foam works by softening facial hair for a clean and "glide-easy" shave that leaves the skin feeling cool and smooth.

After shaving, the TOLSOM™ After Shave Splash cools the face down with a burst of fresh citrus fragrance. The product's dual-purpose formula can be used as a before or after shave lotion for the entire face. The product works to minimize skin discomfort and redness after shaving as well as removing excess oil from the skin’s surface.

The system finishes off with the TOLSOM™ Skin Protective Lotion. This non-greasy, non-sticky moisturizing lotion absorbs easily into the skin, helping to improve elasticity. With the benefits of SPF 15, the skin is protected from harmful rays of the sun, keeping it healthy and resilient in all weather conditions.

TOLSOM™ skin care range is available for sale exclusively through Amway distributors nationwide. TOLSOM™ products range from RM58 ' RM70 in Peninsula Malaysia and RM 61 ' RM74 in East Malaysia. (Refer to attached product brochure for list of individual prices)

More information on Amway and TOLSOM™ is available on www.amway2u.com website or call Amway (Malaysia) Sdn Bhd at 03 79645222.