Petaling Jaya, 9th January 2007 - Skin is a living organ and throughout our lives, natural changes occur within the body's chemistry which affects the function and appearance of it. Sagging skin, unfortunately, is the price we pay as we continue to age. However, users can now literally stop the hands of time with the latest product from ARTISTRYTM's Time Defiance range.

ARTISTRY^TM, the global skin care and cosmetics brand from direct selling leader Amway (Malaysia) Sdn Bhd (Amway) recently introduced the TIME DEFIANCE Firming Crème Foundation SPF 15 PA++, a rich foundation to not just perfect, but also protect the skin. As a follow on to the user's skincare regime, the TIME DEFIANCE Firming Crème Foundation SPF 15 PA++ not only serves to cover up imperfections, it also naturally firms up skin to stop the aging process.

The product features the revolutionary TIME DEFIANCE Derma Cell Exchange concept, also available in its skin care line enabling users to enjoy its multiple benefits, from skin care to foundation. Derma Cell Exchange's key complexes work together in a systematic process to help prevent and reduce the visible effects of ageing. Among the key complexes that can be found in the Firming Crème Foundation are the patent pending Hydro Lipid Matrix Plus (HLM+), Derma I and Aura of Protection which serve to provide holistic benefits on all levels of cellular communication.

The Hydro Lipid Matrix Plus (HLM+) rebalances moisture and lipid levels, while encouraging lipid production from within while simultaneously restarting the communication process. Another key complex is Derma I, which prevents changes to dermal structure of collagen and elastin in order to maintain firmness and elasticity as well as communication connection. An outstanding discovery in providing a protective shield from environmental free radicals on and ABOVE the skin's surface led the ARTISTRY^TM scientist to patent Aura of Protection. The Aura of Protection complex neutralizes and protects skin form free radical damage by literally adding an invisible barrier of antioxidants on the skin's surface.

The exclusive Dual Phase Colour Control enables the firming crème foundation to act as a base controller within the foundation to provide an even complexion in one easy step. Thus users can be assured of a perfectly smooth coverage and even skin tone. The foundation gives medium to full coverage and is suitable for normal to dry skin. The product also contains Broad Spectrum SPF 15 UVA/UVB sunscreen, which is the skin's best defense against UV damage by offering protection against UVA and UVB rays.

The ARTISTRY^TM TIME DEFIANCE Firming Crème Foundation SPF 15 PA++ comes in five different colour shades, which are Buff, Fawn, Sand, Almond and Sable. Amongst some easy shade matching & application tips for users would be: First always choose your colours using daylight or natural light. Second, when choosing a colour, always do a colour match on a cleansed face. Be sure to choose colours that are closest to your own skin's intensity. When applying, coverage is best achieved by using fingers to apply the product and then set with a light dusting of loose powder for a lightweight, radiant finish.

ARTISTRY^TM TIME DEFIANCE Firming Crème Foundation SPF 15 PA++ is readily available via authorized Amway distributors nationwide beginning January 2007. Each product (30ml) is priced at RM119.00 (PM) and RM125.00 (EM). For details on this product or the ARTISTRY^TM range, log on to www.amway2u.com or call Amway at (03) 7964 5222.