Petaling Jaya, 5 March 2007 - Leading direct selling company, Amway (Malaysia) Sdn. Bhd. (Amway) recently launched NUTRILITE^TM DOUBLE X, a multivitamin, multi mineral, concentrate, to cater to a growing number of consumers who seek a product that gives them the necessary 'energy boost' all day.

NUTRILITE^TM DOUBLE X is targeted at consumers who lead active lifestyles and require a product that not only provides the sufficient amount of vitamins and minerals, but one that also enhances a sustained level of energy for the whole day.

In addition to 12 essential vitamins and 9 essential minerals, NUTRILITE^TM DOUBLE X contains 17 different types of plant concentrates to supply the body with sufficient amounts of vitamins, minerals and phytonutrients.

Phytonutrients are natural compounds derived from plant sources consisting of carotenoids, flavonoids, anthocyanins, phenolic acids and isothiocyanates. NUTRILITE^TM DOUBLE X contains Phytonutrients Plant Compounds from 17 plant sources including Acerola Cherry, Alfalfa, Citrus Bioflavonoids, Oregano, Broccoli, Apple, Asparagus, Cranberry, Grape, Kale, Marigold, Tomato, Pomegranate, Prune, Rosemary, Wild Blueberry and Sage.

According to Paul Yee, General Manager of Amway, "NUTRILITE^TM DOUBLE X provides the optimal amounts of vitamins, minerals and beneficial phytonutrients to ensure we maintain the required energy levels to keep up with today's fast-paced lifestyles."

NUTRILITE^TM DOUBLE X not only supplements and promotes a more balanced nutritional intake, it also helps to make up for the lack of essential nutrients from which we derive the energy and vitality we need. However, DOUBLE X is a dietary supplement solution, NOT a substitute for essential nutrients our body needs.

Asafa Powell, the current joint 100 m sprint world record holder and voted the International Amateur Athletic Federation (IAAF) 2006 Male Athlete of the Year, started using Double X after he was introduced to it by his elder brother. He now includes DOUBLE X as part of his training and dietary requirements. Prior to that, Powell had complained of low energy levels during his training in early 2005.

"Taking NUTRILITE^TM DOUBLE X was the only change I made to how I had been training. After I started taking it, I felt I had more energy to train harder and run faster. I am very careful about what I consume so I appreciate the balanced vitamin and mineral content plus the rich, plant-based concentrates in DOUBLE X ," Powell said.

Powell went on to break the world record for the 100-metre sprint in June 2005, just three months after adding NUTRILITE^TM DOUBLE X to his training regimen.

Each NUTRILITE^TM DOUBLE X pack provides a convenient one-month's supply with 62 multivitamins, 62 multimineral and 62 concentrate tablets. Each multivitamin, multimineral and concentrate tablet is designed to be consumed twice daily to provide the body with two opportunities to absorb the nutrients.

Each NUTRILITE^TM DOUBLE X tablet features the NUTRILOCK^TM coating enabling the tablet to quickly dissolve and easier to swallow. Additionally, the tablets contain no added artificial preservatives, flavours or colours. Each NUTRILITE^TM DOUBLE X pack is priced at RM138.00 (PM) and RM144.50 (EM). NUTRILITE TM DOUBLE X is readily available through authorized Amway distributors nationwide from 1 March 2007. For details on the product or NUTRILITETM, log on to www.amway2u.com or call Amway at (03) 7964 5222.