Petaling Jaya, 14 May 2007 - Can't stand lipsticks that don't apply smoothly? Hate it when you wake up with cracking lips on the day you have an important meeting? All that may soon be a thing of the past with the new ARTISTRY^TM Lip Colour Crème and Lip Colour Sheer SPF15, from leading direct selling company Amway (Malaysia) Sdn. Bhd (Amway), which promises a range of diverse colours while maintaining rich moisture and comfort in every application.

The ARTISTRY^TM Lip Colour Crème offers a wardrobe of saturated colours in a variety of finishes of satins, shimmers and metallics. Packaged in a chic black casing, the Lip Colour Crème boasts a silky formula which glides on smoothly while providing mid-to-full coverage that resists feathering and bleeding so the colour stays on once applied. Due to the Lip Colour Crème containing specially-treated colour pigments and intense colour saturation, you get lush and consistent colour each time while its dual colour protectors seals in colour for a fresh, 'just applied' finish.

Despite its intense colours, the ARTISTRY^TM Lip Colour Crème does not compromise on comfort as it is enhanced with aloe extracts as well as moisturisers which contain a natural plant-derived emollient that holds 140% of its weight in water. These ingredients provide a conditioning barrier and seals in natural moisture to maintain soft, silky-smooth lips that will take you though the day.

Another unique feature of the product is the natural body heat activation which means your own body heat activates the moisturising process for more supple lips. Additionally, the combination of known antioxidants of vitamins A, C and E provide noticeable anti-aging benefits by minimizing the appearance of fine lines by as much as 71% in just 2 weeks. With regular use, lips are beautifully conditioned, resulting in younger looking lips.

ARTISTRY^TM Lip Colour Sheer SPF15 on the other hand, offers sheer to medium coverage which glides on effortlessly in one easy application. It can be used alone or on top of the ARTISTRY^TM Lip Crème to create added dimension to the lips. Packaged in a champagne coloured casing, the Lip Colour Sheer contains SPF15 to protect lips from the harmful UV rays.

Similar to the ARTISTRY^TM Lip Colour Crème, the Lip Colour Sheer SPF15 also contains the antioxidant vitamins of A, C and E to form a protective barrier from damaging environmental elements. It also offers a formula with a high concentration of aloe to condition the lips and alleviate any visible signs of dryness and aging.

According to Paul Yee, General Manager of Amway: “The ARTISTRY^TM Lip Crème and Lip Colour Sheer SPF15 offers rich moisturisation and a spectrum of 19 colours in versatile finishes and textures, giving you the flexibility to create your own unique style for day, evening or special occasions."

ARTISTRY^TM Lip Colour Crème and Lip Colour Sheer SPF15 can be readily purchased through authorized Amway distributors nationwide beginning 1 June 2007. The Lip Colour Crème is priced at RM60.00 (WM) and RM 63.00 (EM) each while the Lip Colour Sheer SPF15 is priced at RM75 (WM) and RM78.80 (EM) each. For details on this product or the ARTISTRY^TM range, log on to www.amway2u.com, call Amway at (03) 7964 5222 or visit Amway's annual Product Expo, which will be held on 30 June and 1 July 2007 at the Sunway Pyramid Convention Centre.