Petaling Jaya, June 26, 2007 - ARTISTRY^TM, the global skincare and cosmetics brand by leading direct selling company Amway (Malaysia) Sdn. Bhd. (Amway), has introduced the new TIME DEFIANCE^TM 3D Lifting Serum developed to restore skin to its youthful peak.

The new TIME DEFIANCE^TM 3D Lifting Serum is a concentrated treatment product containing the scientifically advanced Derma III complex, which is designed to defy the effects of gravity.

En Ainul Azlan, Divisional Manager (Marketing) of Amway said: "We believe the TIME DEFIANCE^TM 3D Lifting Serum is an excellent new addition to complement the existing range of ARTISTRY^TM TIME DEFIANCE products, collectively providing a total solution for women who desire younger, more visibly lifted skin."

Various factors that are beyond our control contribute to skin ageing - chronological, environmental and hormonal. These impact skin's integrity and its ability to function at optimal levels.

According to Nancy Wee, Assistant Manager of ARTISTRY^TM: "While ageing is an inevitable fact of life, women can prevent the visible signs of prematurely aged skin by incorporating the right products into their skincare routine, such as the TIME DEFIANCE^TM 3D Lifting Serum ."

Containing all-natural ingredients such as buckwheat wax, palmitoyl wheat and algae extract, the potency of the TIME DEFIANCE^TM 3D Lifting Serum is further enhanced with the patent-pending Derma III complex.

Derma I maintains skin's youthful firmness and elasticity while Derma II restores firmness and elasticity to the skin. Finally, Derma III provides immediate lifting and long-term improvement to sagging skin.

Another key ingredient is the patent-pending Hydro Lipid Matrix+ (HLM+) which works naturally with the skin to help rebalance moisture and lipid levels. Topical application of effective lipids and humectants to skin surface helps rebalance the skin's protective ability and encourages the skin's natural lipid production.

There is also a 150% improvement in sodium hylauronate production which plumps skin for a more visually lifted look.

A light textured serum, TIME DEFIANCE^TM 3D Lifting Serum is suitable for all skin types.

TIME DEFIANCE^TM is ARTISTRY^TM's extensive range of anti-ageing products which offers 9 products ranging from cleansers, toners, lotions and crèmes for day and night use, treatment products to foundations with SPF15. TIME DEFIANCE^TM was first launched in Malaysia in 2000.

ARTISTRYTM TIME DEFIANCE^TM 3D Lifting Serum is priced at RM288.00 (PM) and RM302.00 (EM). ARTISTRYTM TIME DEFIANCE^TM 3D Lifting Serum is readily available through authorized Amway distributors nationwide from 1 July 2007. For details on the product or ARTISTRY^TM, log on to www.amway2u.com or call Amway at (03) 7964 5222.