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It is exciting and gratifying to know that Artistry
is the leading prestige brand in Malaysia. We anticipate that you
will receive queries about this claim. Amway has invested resources
on a global survey through a credible third party, such as Euromonitor
to validate our claims.
The following Q&A has been developed
to help you understand that process and provided added confidence
for making that claim.
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ARTISTRY has been among the world's top five, largest-selling, prestige brands of facial skin care and colour cosmetics for over five years.
Based on a Euromonitor study of global 1998-2003 retail sales. |
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Euromonitor is an international research organization with offices in
London, Chicago and Singapore, and research associates worldwide.
The company is a leading provider of global market intelligence, tracking
international trends in both consumer and industrial markets. Their products
and services are held in high regard by the international business community
and they have over 5,000 active clients.
Euromonitor maintains membership of the Directory Publishers Association
and the Association of European Market Research Institutes. They have
senior staffs who are members of the Market Research Society, the Chartered
Institute of Marketing and the European Society for Opinion and Marketing
Research. Established in 1972, Euromonitor remains an independent, privately
owned company.
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Publications:
Established in 1972, Euromonitor has grown far beyond its European
roots and now ranks as the world’s leading publisher of truly
global business information and market analysis. Employing a combination
of tried-and-tested primary and secondary research techniques, and
benefiting from a reputation for scrupulously thorough analysis, and
reporting of quantitatible and qualitative information, Euromonitor’s
research publications business continues to lead the field in both
depth and breadth.
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Consultancy:
Euromonitor Consultancy was established in order to address the specific
needs of clients who have research requirements not met by our published
reports. Since its foundation in 1987, Euromonitor Consultancy has
undertaken over 1,500 ad hoc project assignments. |
Outside of their core markets of Western and Eastern Europe, they have
been tracking developments in the major markets of North America, Japan,
and Australia for some years. Their research network also encompasses
Asia-Pacific, North and South Africa, the Middle East and Central and
Latin America. This breadth of research capability means that they can
create truly global market information in industry developments in all
major national and regional markets.
| Can I purchase the research report from Euromonitor? |
No. Once a completed report is delivered to Euromonitor Consultancy’s
client, no further distribution of that report will occur unless requested
or sanctioned by that client. Amway Corp. ADA,USA has not approved the
release of this report to the public. (Note: distributors are included
in “the public.”)
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Euromonitor Consultancy abides by the codes
of conduct of the Market Research Society and the European Society
of Marketing and Opinion Research. One key feature of these codes
is as follows: Once a completed report is delivered to Euromonitor
Consultancy’s client, no further distribution of that report
will occur unless requested or sanctioned by that client. |
| Why does Amway Corp. ADA, USA hold the report confidential? |
The data in this report is sensitive.
Most companies do not release proprietary market research data, especially
when it contains information about competitors. Obviously, companies do
not want to placed in the position of releasing sales data about their
competitors. Amway Corp., ADA, USA is a privately held corporation and
does not release detailed revenue information to the public.
Furthermore, since Amway Corp., ADA, USA paid for this study, Amway Corp.,ADA,
USA does not want to release free market data to the public—i.e.,
to competitors!
The report includes information such as a description of the research
methodology and the actual data. In other words, how the research was
done and what the results were. The research methodology was designed
investigate the possibility of a market claim; the results of the research
verified this claim.
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